From the early days of the internet in ’96 to the dawn of social media in 2006, and now the frontier of experimental AI — innovation has been my compass. For over two decades, I’ve pioneered marketing and digital strategies, always staying one step ahead of the industry’s evolution.

Holding strategic roles at leading agencies like Wunderman, Fbiz, and Agencia Click, I’ve transformed raw insights into meaningful brand growth, with data intelligence guiding my every move.

1998 marked the beginning of an ambitious endeavor. Founding my digital agency wasn’t just leadership—it was a testament to my vision. For 14 years, we championed the digital space. Our team of over 90 professionals continuously redefined standards, attracting industry giants like FEMSA Coca-cola, Natura, and Diageo.

In 2006, sensing the wind of change, I repositioned my agency, focusing on the then-nascent realm of social media. Always at the forefront, I integrate creativity with efficiency, ensuring measurable ROI through approaches like Marketing Mixing Modeling. Channel planning, content precision, and audience targeting — all these are enhanced through meticulous data-driven strategies.

Now, as I venture into experimental AI, it’s more than embracing technology. It’s a continuation of my journey to innovate, seeking ways to weave AI’s potential seamlessly into today’s marketing narratives.

To those keen on exploring the intersection of strategy, innovation, and the future, join me. Let’s co-create, redefine, and lead.

Engage with me, and together, let’s craft the next chapter.